No.

Course Code

Name of Course

Hours/

week

Credits

1

CDMC

Introduction to Journalism & New Media

4

4

2

CDMC

Reporting

4

4

3

CDMC

Editorial & Features

4

4

4

EDMC

Advertising 

OR

International Communication

4

4

5

NDMC

Media law & Ethics

OR

Gujarati Literature & Mass Communication

4

4

Total

20

20

        No.

Course Code

Name of Course

Hours/

week

Credits

1

CDMC

Introduction to Communication

& Mass Communication

4

4

2

CDMC

Editing & Management

4

4

3

CDMC

Attachment & Practical work

4

4

4

EDMC

Corporate Communication

OR

Language & Translation

4

4

5

NDMC

Development  of Mass Media

OR

English Literature & Mass Communication

4

4

Total

20

20

Module

Content

Unit-1         

What is Journalism ? Journalism is an art or science ? Journalism is the forth Estate, Principles of Journalism. Areas of  Journalism, Short History of Indian journalism. Principles of Journalism, Tabloid Journalism, Magazine Journalism, Geners of Magazine.

Unit-2

Journalism as a career, How to be a good journalist ? Professional & Ethical standard. Importance  of training in journalism. Journalism and education, Journalism and literature.ABC & RNI, State Information Department.

Unit-3

Introduction of Mass Media, Evolution & Growth of New Media(Internate) Social Media, Mobile Medium, Web Journalism as a career, Web magazine, Blog Indian web Search Engine

Unit-4

News Agencies/Global News Agencies, UNI, PTI, Hindi news services, ;DFRFZ EFZTL4 lCgN]:TFG ;DFRFZ4 Reuter. Associated Press of America Agency France Press, Asian News Feature syndicates, Importance of news agencies, problems of news agencies, Functions & Specialties of news Agencies. – Foreign news agencies.

BOOKS

AUTHOR

1

Working Journalist

S.N. Baga

2

Written Communication

Piyush Bhattnager

3

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Module

Content

Unit-1         

What is news, Sources of news, What is reporting, The role of a reporter. Profile of a reporter.

Unit-2

What is lead. (lead writing, types of lead) what is an interview- Types of interview, (planned interview, unplanned interview, telephonic interview, etc), Pausing to questions, Rules for question answer methods, Open ended question, Close ended question, Do's and dont's in interviews, Establishing report. 

Unit-3

Review & Criticism- Book review, film review, Radio & Tv Programme review, Play (drama) review, Art review (Painting, music, sculpture, Dance), How does an outsider become reviewer, Guiding readers.

Unit-4

Types of Reporting- Political, Crime, Agriculture, Economic, Sports, Film & TV, Science Development- Interpretative Reporting, scoop, Reporting for magazines, Difference between News paper reporting & Magazine reporting .

BOOKS

AUTHOR

1

What is News

Willian A Gomson

2

Reporting and Radio Reporting

Dr. Yasin Dalal

3

Crime Reporting & the Journalism

Dr.Ranish

4

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Content

Unit-1         

Definition, structure, style, range & main components of editorial, How to write an editorial (Rules), Writing for the editorial page, Who write editorial ? Letters to the editor, Columns, Articles, Features, middles. 

Unit-2

Types of Editorials (Political, Economic, Social, Current issue),  Objectives & functions of an Editorial, Editorial & Articles, How to be a good editor ? Duties & qualifications of an editor.

Unit-3

What is feature, How to write features, How to sell articles, Articles for dailies, Various types of features, Freelance writing- Writing style, Editor writer relationship, Freelance writing.

Unit-4

Practical training for writing  editorials and features.

BOOKS

AUTHOR

1

The  making of an Editor

Rahul Mudgal

2

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Content

Unit-1         

Definition, Rise & Growth of Advertisement, History of Indian Advertising, Modern Advertising, Principles of Advertising, Industrial Revolution & Advertising, Print Advertising, TV Advertising, Radio Advertising, Copy writing for Advertisement.

Unit-2

Nature & Importance of Advertising. Types of Advertisement, Factors affecting the media selection for Advertisement. The business of Advertising, Some case studies.

Unit-3

Ethics of Advertising, Contribution to economic prosperity, Socio-economic effects of Advertising, Vulgarity in Advertisement, Behaviural dynamics & response, Brand Image, Brand endorsement, Brand Ambassador & sales promotion

Unit-4

Advertising Agencies, Importance of Ad agencies, Functions of an Ad agency, Agency-Industry relationship, Main Ad-agencies of India.

BOOKS

AUTHOR

1

Advertising

B.N.Ahjua & S.S.Chhbra

2

Advertising and social change

Ronald Berman

3

Advertising management

David Aaker, Rajiv Batra & John Myers

4

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Content

Unit-1

Political, Economic & Cultural dimensions of international Communication, International news communication and information as a tool of Equality & exploitation, Imbalance in media and international Growth.

Unit-2

Regional & internal disparities. Communication as a human right, UNO's universal declaration of human rights and communication, International news agencies and syndicates, their organizational structure & functions, A critique of western news values.

Unit-3

Impact of new communication technology on news flow, Satellite communication, its historical background, status, progress, effects, and information Super highways, International telecommunication and regulatory organizations, UNESCO's effort in removal of imbalance in news flow

Unit-4

New international information and economic order, Mcbride  commission's report- Non aligned new agencies. News pool- success & failure issues in International communication.

BOOKS

AUTHOR

1

Mass Communication

Dipankar Mukherji

2

Patrakarita ka Siddhant

Rameshchandra Tripathi

3

Essentials of Mass Communication

Arthur Asa Berger

4

Communication Today

Manohar Prabhakar

5

Impact of Mass Media

Ray Hiebert & Carol Reuss

6

Journalism in India

K.C.Sharma

7

Battle for Freedom of Press in India

K.S.Pandhy

8

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Content

Unit-1         

History of Media Laws in India, Copy right Act, Fundamental Rights, Contempt of Court, Right to know, Prasarbharti, Indian Constitution & Press

Unit-2

The Press & Registration of Books Act- 1867, Cable Television Act, Cinematography Act, Censorship Act,

Unit-3

Parliamentary Privileges, Role of press & Media council, Press council of India & its guidelines, Official Secret Act, The working journalists  and other Newspaper, Employees Act -1955.

Unit-4

Communal Writing and Yellow journalism, media's ethical problem including privacy, Accountability and independence of media, The journalists creed.

BOOKS

AUTHOR

1

Battle for Freedom of Press in India

K.S.Pandhy

2

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Module

Content

Unit-1

What is literature ? Concept and forms of literature.

Unit-2

Famous Gujrati writers, poets columnists and journalists

Gunvantrai Aachhary, Kanaiyalal munshi, Chandrakant Baxi, Kanti Bhatt, Nagindas Sanghavi.

Unit-3

Novels, Stories & short stories written for newspaper and Magazines, Articles and regular columns, radio programmes based on literature, Films based on novels.

Unit-4

Literary magazines- Udesh, parab, Kavita etc.

BOOKS

AUTHOR

1

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2

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3

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4

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5

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6

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7

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Module

Content

Unit-1         

What is Communication ?  Definitions & Process of Communication, Importance of Communication, Functions of Communication, Types of Communication, Nature of Communication, Elements of Communication, Barriers of Communication, Communication  steps,  What is Mass Communication ? Mass Media

Unit-2

Models of mass Communication. Laswell, Berlo, Gerbner, Shannon-weaver, Osgood,   Westly & Maclean, Defleur, Katz & Lazarsfeld-Wilber Schramm’s mass Communication model.

Unit-3

Four Press theories. Two step flow of Communication, Opinion Leader, Multistep flow of Communication, Information Society, Adverse Effect of Media, Information rich & Information Poor, Illusory world of Media. Marshall Mecluhan & Media, Mass Communication & Mass Culture

Unit-4

Citizen journalism, Investigative journalism, Literary journalism, Environment journalism, Disaster Management reporting, Lifestyle journalism.

BOOKS

AUTHOR

1

Principles of Communication

Vijaya Somsundaram

2

Mass Communication

R.K.Chatterge

3

Mass Communication in India

Kalpna Dasgupta

4

Mass Communication

Dipankar Mukharjee

5

Communication Models

Uma Baruda

Module

Content

Unit-1         

What is Editing- General Principles- Sub Editing- News editor & Subeditor, News Value, Types of News- News Sources

Unit-2

News writing –Styles & Form, Scrutiny of news, synchronization of news, Art of Headlines- (space, size, role, typography), Importance of Heading, Types of Heading- Subheading- Variety of Heading.

Unit-3

Obituary & Death news, Page lay-out, Make-up & Design, Proof-reading, Picture & cartoons,  Main news & Fillers, Blue print & Dummy, Printing Technology, News print.

Unit-4

Principles of Media Management and their Significance, Ownership patterns of Indian mass media, Foreign equity in India,  Press commissions of India.

BOOKS

AUTHOR

1

Newspaper organization & Management

Herbert Lee William

2

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Module

Content

Unit-1         

Each student will have to undergo this for a period of eight weeks or more in any of the local media. Such as newspaper, magazines, Radio, Television or any other as directed by the department. After going through the period, each student will have to take the written or oral exam.

Unit-2

News writing, Heading & Subheadings, Photo lines & Caption, Articles and other reading materials. Death News & Obituries

Unit-3

News Editing, Proof reading and Translation. Typography

Unit-4

Layout & Designs of News Papers & Magazines, Interviews & Reporting

BOOKS

AUTHOR

1

Into the New sroom

Leonard Ray Ted

2

Editing

B.N. Ahuja

3

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Module

Content

Unit-1         

Definition, rise & growth of P.R., Publicity & Propaganda

P.R. as a bridge between people & organization, P.R.'s importance in modern age.

Unit-2

P.R. campaign, P.R. as image- builder, Government P.R.

Research, Planning, execution & evaluation. Need to build up, enhance & sustain image.

Unit-3

Media of P.R. qualities & duties of P.R.O.

Factors affecting selection of media, Versatility required in P.R.O.

Unit-4

Areas of P.R. Tools of P.R., P.R. and economic development

Health, Education, Agriculture, Finance, Industries need P.R.

Suggestion Box, Open house, House journal's usefulness, Need to inform people about development schemes.

BOOKS

AUTHOR

1

Handbook of Public relation

Prof. Stephenson

2

Public Relations

Herbert Lloyd

3

Effective Public Relations

Cultip & Center

4

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Content

Unit-1

Importance of Language

Unit-2

Language accuracy

Unit-3

Translation- From English to Gujrati

Unit-4

Translation- From Gujrati to English

BOOKS

AUTHOR

1

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3

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5

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Module

Content

Unit-1         

Invention of Types and paper, Printing Technology, Brief History of Gujrati Press , Growth of Indian Journalism

Unit-2

Invention of Radio, development of Radio, Broadcasting in India, All India Radio, Radio as a mass medium and its social context.

Unit-3

Invention of Television, Growth of Television in India, Doordarshan, Cable Television. Satellite Television.

Unit-4

Invention of Cinema, Rise & Growth of Cinema in India, Film as a contemporary art form.

BOOKS

AUTHOR

1

History of Indian Press Journalism in India

B.N. Ahuja

2

Journalism in India

K.C. Sharma

3

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Module

Content

Unit-1

What is literature ? Concept and forms of literature.

Unit-2

Famous English writers, poets, columnists and journalists.

Unit-3

Novels, Stories & short stories written for newspaper and Magazines, Articles and regular columns, radio programmes based on literature, Films based on novels.

Unit-4

Literary magazines

BOOKS

AUTHOR

1

Eighteenth Centuries English Literature

Clifford J.L.(ed) London OUP1967

2

The English Novel

Allen Walter Hamond Sworth, Middsesex, Panguin Books, 1958

3

A History of English Drama

Nicoll, 3 Volums, CUP, 1946

4

Mass Communication

R.K.Chatterji

5

Principles of Communication

Vijay Somsundaram