MASTER OF JOURNALISM &
MASS COMMUNICATION
FACULTY OF ARTS
Ordinances and Regulations (C.B.C.S.)
Effective from June-2016
SAURASHTRA UNIVERSITY
RAJKOT 360005
SEMESTER-1
No
|
Course Code
|
Name of Course
|
Hours/week
|
Credit
|
1
|
CJM
|
Communication Research & Development Communication -1
|
4
|
4
|
2
|
CJM
|
Science Communication-1
|
4
|
4
|
3
|
CJM
|
Development of Print Media-1
|
4
|
4
|
4
|
EJM
OR
|
Electronic Media-1
OR
New Media Technology -1
|
4
|
4
|
5
|
NJM
OR
|
Intercultural Communication
OR
Indian History & Print Media
|
4
|
4
|
|
|
Total
|
20
|
20
|
SEMESTER-2
No
|
Course Code
|
Name of Course
|
Hours/week
|
Credits
|
1
|
CJM
|
Communication Research & Development Communication -2
|
4
|
4
|
2
|
CJM
|
Science Communication-2
|
4
|
4
|
3
|
CJM
|
Development of Print Media-2
|
4
|
4
|
4
|
EJM
OR
|
Electronic Media-2
OR
New Media Technology -2
|
4
|
4
|
5
|
NJM
OR
|
Cinema
OR
Dissertation
|
4
|
4
|
|
|
Total
|
20
|
20
|
Semester-1
Paper-1(Core-1)
Communication Research &
Development Communication-1
Module
|
Content
|
Unit-1
|
What is Research, Types of research – Fundamental or pure research, Applied resea rch, Action research, Steps of Research, Types of Research methods, Hypothesis and sampling. Scientific Research.
|
Unit-2
|
What is Development? Types of Development, Process of Development, Indian Society & Development, Five Years Plans of India, Economic, Social & Cultural Development & Their barriers, What is development Communication? Development & Media.
|
Unit-3
|
What is Communication Research, Definitions of Communication Research & Nature of Communication Research, Need of Communication Research, and Examples of Communication Research
|
Unit-4
|
Folk media for rural development, Information strategies for rural development, Message design in development communication, Satellite television and development in India, Development communication & Radio, Puppetry, Street theatre, Folk literature, Folk songs , Folk stories
|
BOOKS
|
AUTHOR
|
1
|
Media Communication and development
|
Suresh Sharma
|
2
|
Rethinking development communication
|
Neville
|
3
|
Research Methods for media and cultural studies
|
Marie Davies & Nick Mosdell
|
4
|
Introduction to Communication Research
|
John C. Reinarel
|
5
|
5+SFZtJ o l;wWF\T VG[ VwIIG
|
0F"P R\N=SF\T DC[TF
|
6
|
;\XMWGGL 5wWlTVM VG[ 5|lJlWVM
|
0F"P CZL N[;F. VG[
0F"P S'Q6SF\T N[;F.
|
|
|
|
|
Paper-2(Core-2)
Science Communication-1
Module
|
Content
|
Unit-1
|
Rise and growth of science communication, Meaning and concept of science communication, Special significance of science communication in backward Pokets of area like Saurashtra and developing country like India
|
Unit-2
|
Obstacles in making science popular, Role of print and electronic media in Science Communication, Dominance of superstition
|
Unit-3
|
Obstacles in science communication and the solution, Role of language press & national press, Need of Science correspondents
|
Unit-4
|
Astrology & media, scientific temperament & TV Serials, Columns & articles in Gujrati Press about science communication, Science fiction films, Role of folk media in the spread of scientific temper in rural areas.
|
BOOKS
|
AUTHOR
|
1
|
lJ7FG 5+SFlZTF S[ D}, l;wWF\T
|
0F"P lXJUM5F, lDz
|
2
|
lJ7FG 5|RFZ
|
0F"P DGMH 58[ZLIF
|
|
|
|
|
Paper-3 (Core-3)
Development of Print Media- 1
Module
|
Content
|
Unit-1
|
Rise of Gujrati Press, Mumbai Samachar, Mumbai Chabuk, Jame Jamshed, Satya Prakash, Journalism and social Reforms, Maharaj liable case, Janmbhoomi.
|
Unit-2
|
Rise of Gujrati Press in Gujrat. Vartman patar, Gujrati, Gujrat Mitra, Dandio, Sandesh, Gujrat Samachar, Jansatta, Phulchhab, Jaihind.
|
Unit-3
|
Rise of Press in Saurashtra, Saurashtra Darpan, Kathiawad Times, Vigyan Vilas, Gujrat Shalapatra, Priyamvada, Khedut, Sharda- Kaumudi.
|
Unit-4
|
Narmad, Fardoonji Marzban, Karsandas Mulji, Manishankar Kikani, Shamaldas Gandhi, Amrutlal Sheth.
|
BOOKS
|
AUTHOR
|
1
|
History of Indian Press Journalism in India
|
B.N. Ahuja
|
2
|
EFZTLI 5+SFZtJGM .lTCF;
|
0F"P GLTFA[G pNF6L
|
3
|
U]HZFTL 5+SFZtJGM .lTCF;
|
0F"P ZTG DFX",
|
4
|
O},KFA UFYF
|
0F"P IXJ\T lCZF6L
|
5
|
5+SFZtJGL lJSF;Z[BF
|
zL lJQ6] 5\0IF
|
|
|
|
|
Paper-4 (Elective-1)
Electronic Media – 1
Module
|
Content
|
Unit-1
|
Development of radio, Broadcasting in India, Advent of AIR, All India Radio Services, Radio as a mass medium, Its social context. Hem Radio. FM Broadcasting, FM Channels of Rajkot.
|
Unit-2
|
Development of Television in India, Educational Television, Satellite Instructional Television Experiments (SITE),Cable Television/Satellite Television, Soap Opera, Current Scenario of Television in India, Influence of Cinema on TV, News Channels.
|
Unit-3
|
Film as a contemporary Art form, Origin of Cinema, Silent films & Talkie. Brief History of World cinema, Brief History of Hindi Cinema.
|
Unit-4
|
What is internet ? E-journalism, Growth of E-journalism, News Papers Websites, Web-edition, News Portals, Google & Yahoo, Social Media.
|
BOOKS
|
AUTHOR
|
1
|
Film television & radio Production
|
Angela Wadia
|
2
|
Z[l0IM 5|;FZ6
|
0F"P SF{X, XDF"
|
3
|
8[l,lJhG
|
zL C;D]B AZF0L
|
4
|
l;G[;'lQ8
|
0F"P GLTF pNF6L
|
5
|
lO<D S,F lJRFZ
|
0F"P VlElHT jIF;
|
|
|
|
|
Paper-4 (Elective-1)
New Media Technology - 1
Module
|
Content
|
Unit-1
|
Communication Technology(CT)
Concept & Scope- CT and IT
|
Unit-2
|
Similarities and differences-telephony
Electronic digital exchange
|
Unit-3
|
C-Dot pagers, Cellular Telephone-internet
Lan-Man-Wan-Email-web
|
Unit-4
|
Ownership and administration of internet.
ISPS WAP, type of internet connections0dial-up, ISDN, lease-line.
|
BOOKS
|
AUTHOR
|
1
|
Cyber Media Journalism-Emerging Technology
|
Jagdish Chkravathy
|
2
|
New Techonology & Communication
|
B.K.Chaturvedi
|
3
|
New Web Techonology & the Internet Communication
|
Tejas Pathi
|
4
|
Handbook of online Jounalism
|
Swati Chauhan, N.C.Pant
|
5
|
J[A 5+SFlZTF
|
C\;ZFH ;]DG4 0F"P lJS|D4
|
|
|
|
|
Paper-5(Elective-2)
Intercultural Communication
Module
|
Content
|
Unit-1
|
What is culture? Definitions & process of culture, external influence on perception, culture as a social institution Communication as an element of culture.
|
Unit-2
|
Definition of intercultural communication, Process, Dimensions, communication as a concept in eastern & western cultures,
|
Unit-3
|
Language as a medium of cultural communication Linguistic aspects of inter-cultural communication , Modern mass media as vehicles of inter-cultural communication, Religious, Political & Economic pressure,
|
Unit-4
|
Barriers to cultural communication, Stereotypes and prejudices as barriers, Knowing culture through Non-verbal Massages, Misinterpretation as a barrier, Language as a barrier.
|
BOOKS
|
AUTHOR
|
1
|
Media Culture and Communication
|
J.K.Singh
|
2
|
Communication & Culture
|
M.R.Dua, T. Mamonmani
|
3
|
EFZTLI ;\:S'lTGM lJ`J;\RFZ
|
0F"P XZN C[AF/SZ
|
4
|
EFZTGM ;F\:S'lTS .lTCF;
|
0F"P 5|lJ6R\N= 5ZLB
|
5
|
,MS;\:S'lTG]\ AL,L5+
|
ZFH], NJ[
|
|
|
|
|
Paper-5 (Elective-2)
Indian History & Print Media
Module
|
Content
|
Unit-1
|
World revolution & beginning of journalism- America, India, Britain
|
Unit-2
|
Ancient India & communication methods, Mughal Era & handwritten letters. Arrival of Britishers & Anglo Indian Press.
|
Unit-3
|
Freedom struggle & journalism of leaders : contribution of journalism in the struggle.
|
Unit-4
|
Pre- independence & post- independence journalism, Journalism during Nehru Era and Emergency Era.
|
BOOKS
|
AUTHOR
|
1
|
History of Indian Press
|
B.N.Anuja
|
2
|
Indian in World Politics
|
B.N.Khanna
|
3
|
History of Press in India
|
Natrajan
|
4
|
J{l`JS 5+SFZtJGM 5|FZ\E VG[ ZFHSLI 5'Q9E}lD
|
0F"P GLTFA[G pNF6L
|
5
|
U]HZFTL 5+SFZtJGM .lTCF;
|
0F"P ZTG DFX",
|
|
|
|
|
Semester-2
Paper-1 (Core-1)
Communication Research &
Development Communication-2
Module
|
Content
|
Unit-1
|
Areas of communication research : Communicator/Source analysis, Message analysis, channel analysis, Audience analysis. Process & effects of research, Approaches to communication research: Historical Method, experimental Method, Survey research, Content analysis, Case studies. Readership and audience surveys, Preparation of research reports, Project reports. Dissertation and thesis-Methods of communication research.
|
Unit-2
|
Nature of Mass Communication, Advantages of Mass Communication, Disadvantages of Mass Communication. Traditional Communication. Mass media: Print, Radio, Television, Cinema, Multimedia, computer, Internet, Satellite Communication.
|
Unit-3
|
Approaches to development, Characteristics of developing societies, Gap between developed and developing societies, Population and family welfare-health-education and society, Woman & Development, Environment and development, Agricultural Communication and rural development.
|
Unit-4
|
Folk Media: character, content & functions, Nautanki, Yakshgan, Tamasha, Bhavai , Jatra, Dashavtar, Ramlila & etc.
|
BOOKS
|
AUTHOR
|
1
|
Research & report writing
|
P. Sarvanavel
|
2
|
Research Methods for media and cultural studies
|
Marie Davies & Nick Mosdell
|
3
|
Introduction to Communication Research
|
John C. Reinarel
|
4
|
5+SFZtJ o l;wWF\T VG[ VwIIG
|
0F"P R\N=SF\T DC[TF
|
5
|
;\XMWG 5wWlTVM VG[ 5|lJlWVM
|
0F"P CZL N[;F. VG[
0F"P S|Q6SF\T N[;F.
|
|
|
|
|
Paper-2(Core-2)
Science Communication 2
Module
|
Content
|
Unit-1
|
Role of Science literacy in economic & social development, How science literacy can be helpful in comprehensive development, What government & media can do, Need to increase literacy.
|
Unit-2
|
Role of science communication in agriculture & rural development, infrastructural development. India is still agri-oriented country, Modern farming needs spread, Low productivity, lack of infrastructure, Major components.
|
Unit-3
|
Role of Science communication in infrastructural development. Economic infrastructure, social infra structure, major components, infrastructure's tremendous contribution.
|
Unit-4
|
Role of science communication in reaching out to rural people, scientific awareness about eclipse, health & astronomy. Need to disseminate information, make the people aware, radio's tremendous contribution.
|
BOOKS
|
AUTHOR
|
1
|
lJ7FG 5+SFlZTF S[ D}, l;wWF\T
|
0F"P lXJUM5F, lDz
|
2
|
lJ7FG 5|RFZ
|
0F"P DGMH 58[ZLIF
|
|
|
|
|
Paper-3 (Core-3)
Development of Print Media- 2
Module
|
Content
|
Unit-1
|
Rise of American Journalism, Rise of European Journalism, John Zinger, Benjamin Frenklin, Benjamin Harris, John Campbell, Jams Frenklin. History of British Journalism
|
Unit-2
|
Newspapers and magazines of India in the 19th century, Birth of Indian Language Press, Birth of Indian news agencies, Press and social reforms, Contribution of Raja Rammohan Roy.
|
Unit-3
|
1857 and Press Freedom movement, Journalism by Gandhiji, Newspapers of Gandhiji, Issues of Freedom, Journalism by Freedom Fighters, Nehru, Lal, Bal & Pal, Surendranath Banerji. Amrit Bazar Patrika, Times of India , Indian Express, The Hindu, Inadu.
|
Unit-4
|
Post Independent Press, Important personalities of Indian journalism.
|
BOOKS
|
AUTHOR
|
1
|
Bhartiya Patrakarita Kal, Aaj Aur Kal
|
Suresh Gautam
|
2
|
Journalism in India
|
K.C. Sharma
|
3
|
EFZTLI 5+SFZtJGM .lTCF;
|
0F"P GLTFA[G pNF6L
|
4
|
DCFG 5+SFZM
|
0F"P IF;LG N,F,
|
5
|
5+SFZtJGF 5|JFCM
|
zL lJQ6] 5\0IF
|
|
|
|
|
Paper-4 (Elective-1)
Electronic Media - 2
Module
|
Content
|
Unit-1
|
Radio-features- Play news & Interview. Script writing, Talk, Running Commentary, Special listeners, Programmes, Broadcasting Policy & Autonomy of radio. Audience studies, ownership & control of AIR. FM Broadcasting, All India Radio Services, National, Regional, Local, Vividhbharti and external, Hem Radio.
|
Unit-2
|
Television Production, The screen language visual & audio speeches, script writing, Special Audience programmes, Program production.
The current scenario of satellite TV in India, Themes & Subjects of Various TV channels, News channels in Hindi & English. Content & creditability of various TV Programmes.
|
Unit-3
|
The films division- Film censorship, The central Board of film certification. National films division corporation. Documentory & Short Films, Current scenario of Hindi Cinema
|
Unit-4
|
Limitations of E-journalism & Current Scenario, Reporting & Editing for Web Portal- E-journalism & Law.
|
BOOKS
|
AUTHOR
|
1
|
Electronic Media
|
Rashmi Sharma
|
2
|
Film making
|
Joan Harvath
|
3
|
The ways of film studies
|
Gaston Roberge
|
4
|
Film television & radio Production
|
Angela Wadia
|
5
|
Z[l0IM 5|;FZ6
|
0F"P SF{X, XDF"
|
|
|
|
|
Paper-4 (Elective-1)
New Media Technology - 2
Module
|
Content
|
Unit-1
|
Optical fiber: structure, advantage and application, protocols of internet SLIP-CSLIP, TCP/IP ppp
|
Unit-2
|
Web page, websites-Homepages. Introduction to HTTP, HTMC ELP,DNS,JAVA, Browsing and browsers, Search engine- search resources
|
Unit-3
|
E-commerce : m- commerce buying, Advertising and Internet., Inserting, promoting and maintaining a website, Management and economic, Cyber newspapers-creation feed, e-publishing.
|
Unit-4
|
Bookmarks, searching through directory, Video conferencing and telephony, Selling- banking webpage development, linking-editing localing, Cyber journalism: Online editions of newspaper, Marketing-online Editing.
|
BOOKS
|
AUTHOR
|
1
|
Cyber Media Journalism-Emerging Technology
|
Jagdish Chkravathy
|
2
|
New Techonology & Communication
|
B.K.Chaturvedi
|
3
|
New Web Techonology & the Internet Communication
|
Tejas Pathi
|
4
|
Handbook of online Journalism
|
Swati Chauhan, N.C.Pant
|
5
|
J[A 5+SFlZTF
|
C\;ZFH ;]DG4 0F"P lJS|D4 zL G8ZFH 5|SFXG
|
|
|
|
|
Paper-5 (Elective-2)
Cinema
Module
|
Content
|
Unit-1
|
Regional Cinema, Rise & Growth of Gujrati Cinema, Current Sceanario of Gujrati Cinema, Contribution of Upendra Trivedi, in Gujrati Cinema.
|
Unit-2
|
New wave & Middle Cinema in India. Satyjit Ray, Shyam Benegal, Ritwik Ghatak, Mrinal Sen, Rishikesh Mukharji, Gulzar, Basu Bhattachary, Basu Chatarji & their Films
|
Unit-3
|
Classic Movies & Great Directors & Actors, Ardeshar Irani, Chandulal Shah, V. Shantaram, Mahboob, Dev Anand, Bimal Roy, Guru Dutt, Raj Kapoor and Their Films, Ashok Kumar, Dilipkumar, Minakumari, Madhubala & Nutan.
|
Unit-4
|
Current Scenario of Hindi Cinema, Amitabh Bachan, Rajesh Khanna, Kamal Hasan, Yash Chopra, Subhas Ghai, Maniratnam, Hemamalini, Rekha, Smita Patil, shabana Azami.
|
Books
|
Author
|
1
|
lO<D lGN["XG
|
S],lN5 XDF"
|
2
|
lAD,ZMIG]\ DFwIDqSF{X<I
|
0F"P GLTF pNF6L
|
3
|
l;G[;'lQ8
|
0F"P GLTF pNF6L
|
4
|
lO<D S,F lJRFZ
|
VlElHT jIF;
|
5
|
lO<D NX"G
|
0F"P IF;LG N,F,
|
|
|
|
|
Paper -5 (Elective-2)
Dissertation
The Students should, enrich their knowledge about a particular subject or area and write a master essay on it. The essay should be based on research and of approximately 100 pages. This (dissertation) is supposed to be submitted by the end of academic year.
|
Syllabus:
Download Master of Journalism (Mass Commucation) (w.e.f. 2019-20)
Program Duration: 1 Year